Privacy Policy

MicroLux Finishes (“MicroLux”, “we”, “us”, “our”) respects your privacy and is committed to handling your personal information responsibly. This Privacy Policy explains what personal information we collect, how we use and store it, who we share it with, and how you can access, correct, or ask us to delete your information.

This policy applies to information collected through our website, our enquiry and checklist download forms, our Discovery Call booking system, and any other direct communication with us by phone, email, or SMS.

We handle personal information in line with the Australian Privacy Principles under the Privacy Act 1988 (Cth) as a matter of good practice, and will continue to review this policy as Australian privacy law evolves.

Depending on how you interact with us, we may collect:

• Contact details: name, email address, phone number, and suburb or postcode.
• Project information: details you provide about your renovation or project such as property type, project timing, budget range, and area to be finished, when you complete our online quiz, enquiry form, or speak with us.
• Booking information: details you provide when booking a Discovery Call, including preferred times and notes.
• Communications: records of emails, form submissions, SMS, and call notes.
• Technical information: IP address, browser type, device information, pages visited, and referral source, collected automatically via cookies when you browse our website.
• Marketing interaction data: information about how you interact with our ads and website, such as via the Meta Pixel, used to measure ad performance and show relevant retargeting ads.

We do not knowingly collect sensitive information such as health information unless you volunteer it, and we do not collect information from children.

We collect personal information directly from you when you:

• Fill out a form on our website, including our Ultimate Microcement Checklist download form.
• Book a Discovery Call.
• Call, email, or message us.

We also collect it automatically through cookies and tracking technologies when you visit our website, and from service providers who help us operate our website and manage enquiries, such as our CRM and booking platform GoHighLevel, and our advertising platforms Meta and Google.

We collect and use your personal information to:

• Respond to your enquiry and provide the free checklist or resource you requested.
• Assess whether your project is a good fit for our services, including through our automated qualification chat tool.
• Arrange, confirm, and remind you about Discovery Calls and consultations.
• Prepare quotes, proposals, and provide our microcement installation services if you engage us.
• Send you relevant follow-up information by email or SMS where you have consented.
• Improve our website, services, and marketing based on aggregated, de-identified insights.
• Comply with our legal, accounting, and regulatory obligations.

We only use your information for the purposes it was collected for, or a purpose you would reasonably expect.

Our website uses an automated chat-based tool to ask you questions about your project, such as project type, timing, and location, and provide an initial indication of whether MicroLux may be a suitable fit.

This tool assists our team — it does not make a final decision to accept or decline any project. A member of our team always reviews enquiries before any quote or consultation is confirmed.

Our website uses cookies and similar technologies, including the Meta Pixel, to understand how visitors use our website, measure the effectiveness of our advertising, and show you relevant MicroLux ads when you browse other websites or social media.

You can control or disable cookies through your browser settings. Disabling cookies may affect how parts of our website function.

If you provide your email or phone number through one of our forms, we may send you information about your enquiry, appointment reminders, and where you have opted in, occasional marketing content such as tips, offers, or updates.

In line with the Spam Act 2003 (Cth), every marketing email or SMS we send will:

• Clearly identify MicroLux Finishes as the sender.
• Include our contact details.
• Provide a free and simple way to unsubscribe.

You can opt out at any time by:

• Using the unsubscribe link in any email.
• Replying STOP to any SMS.
• Contacting us directly.

We will action opt-out requests within 5 business days.

We may share your personal information with:

• Service providers who help us run our business, such as GoHighLevel and email or SMS delivery providers.
• Advertising platforms such as Meta and Google to measure and improve our marketing, generally limited to technical or device identifiers.
• Trusted trade partners or suppliers only where necessary to prepare an accurate quote.
• Professional advisers and regulators where required by law.

We do not sell your personal information to third parties.

Some of the service providers we use, including GoHighLevel and advertising platforms such as Meta and Google, may store or process data on servers located outside Australia, including in the United States. We take reasonable steps to ensure these providers apply appropriate data protection standards.

We take reasonable steps to protect the personal information we hold from misuse, interference, loss, and unauthorised access, modification, or disclosure, including using reputable password-protected platforms and limiting staff access.

We keep your personal information only for as long as reasonably necessary for the purposes described in this policy, or as required by law, after which it is securely deleted or de-identified.

You have the right to:

• Ask us what personal information we hold about you.
• Correct any information that is inaccurate or out of date.
• Delete your personal information where reasonably practicable.

To make a request or raise a concern, contact us using the details below — we aim to respond within 30 days.

If you are not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner at oaic.gov.au.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The last updated date at the top of this page shows when it was last revised.